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lululemon Selfcare
lululemon Selfcare

Brand identity framework, naming, and packaging design for the first beauty line from the activewear retailer.

Bejeca
Bejeca

Branding and label design for Bejeca, a micro brewing company focused on crafting beer and educating its customers about the flavor profiles and its nuances.

lululemon Manifesto
lululemon Manifesto

Manifesto redesign for lululemon athletica, one of the world’s leading activewear brands, defining the athleisure category with its high-performance, yoga-inspired technical athletic apparel for women and men.

Quinnipiac University
Quinnipiac University

Brand identity for the private university in Hamden, Connecticut, home of the Quinnipiac Poll.

Samsung Galaxy
Samsung Galaxy

Iconography system and color framework design for the Samsung S8 smartphone. The smartphone pushes the boundaries of traditional smartphones with a sleek, elegant design and the stunning Infinity Display, characteristics that are reflected on the iconography design.

Katerra
Katerra

Brand identity for the technology-driven construction company that is transforming the industry.

Grace Farms
Grace Farms

Brand identity for the Grace Farms Foundation and a full signage system for the Grace Farms building and grounds, as well as a series of merchandising products and website for the institution.

BHC
BHC

Brand identity developed for the Broadway Housing Communities, a non-profit organization, the project also includes a signage system and environmental graphics for its most recent initiative, the Sugar Hill Project.

Queens Museum
Queens Museum

Brand identity, signage system, and environmental graphics design for the Queens Museum. The museum is located in the New York City Building, the historic pavilion designed for the 1939 World’s Fair that was also home of the United Nations General Assembly between 1946 and 1950.

Black Suburbia
Black Suburbia

Identity, exhibition graphics and print materials as well as data visualization displaying migration and other relevant data design for the Black Suburbia exhibition.

Platform 2015
Platform 2015

Identity, signage environmental graphics, and stage visualization design for Platform Summit. In 2015 the theme of the Summit was “Give, Get, Connect,” inspired by Platform’s goal of building better professional networks among the pool of remarkable minority entrepreneurs and innovators who are working in the world of technology and startups.

Platform 2014
Platform 2014

Identity, signage environmental graphics, and stage visualization design for Platform Summit. In 2014 the Platform Summit was held on the grounds of Morehouse College, the famous black men's liberal arts college in Atlanta, Georgia.

Platform 2013
Platform 2013

Identity, signage environmental graphics, and stage visualization design for Platform Summit. Platform is a new non-profit organization with the important mission to increase the interest and participation of underrepresented groups in the fields of technology and entrepreneurship, with a particular focus on African-Americans, Latinos and women.

Pedro Mendes

hello@1pdesign.com
pedro@associate.studio

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