Broadway Housing Communities is a nationally recognized pioneer in developing permanent, dignified housing for homeless families and adults in New York. Founded in 1983, BHC is known for its unconventional model, which demonstrates that access to high-quality early childhood education and the arts helps improve outcomes for residents. The organization currently oversees seven developments, being the Sugar Hill its most recent one and the first developed from the ground up. Designed by the renown architecture company Adjaye Associates, this mixed-use complex brings together permanent housing with early education and educational advocacy through a preschool that serves up to 200 community children, and access to the arts via a new cultural institution, the Sugar Hill Children’s Museum of Art & Storytelling.
Pedro and the Pentagram team designed the new identity for the non-profit organization, as well as the identity, signage system and environmental graphics for its most recent initiative, the Sugar Hill Project.