Platform 2013

Platform is a new non-profit organization with the important mission to increase the interest and participation of underrepresented groups in the fields of technology and entrepreneurship, with a particular focus on African-Americans, Latinos and women. Through its website and series of conferences, Platform seeks to establish a “platform” for increased visibility and access to current leaders and role models to help influence and inspire the next generation of innovators, inventors and entrepreneurs. 

Pedro and the Pentagram team designed the branding identity, printed collateral and signage for the conference held at MIT Media Lab.


Project Credits
Eddie Opara
Ken Deegan
Pedro Mendes

Type Directors Club

Communication Arts



Photography Credits
Liz Linder

Due to the temporary nature of this conference it was important to keep the integrity of the MIT space. Based on that the signage used a modular and effective floor application that guided the visitors through the space. The signage elements contained a line application and icon set based on the logo and original typeface by Hamish Muir.